A quick-service taiyaki stand tucked inside the GiGO Shibuya amusement arcade in Zen Mall, a short walk from the Hachiko Exit. The shop specializes in character-themed taiyaki tied to constantly rotating collaborations with anime, game, and idol franchises — past and current tie-ins have included Tales of, Sumikko Gurashi, and Identity V, each sold with exclusive coasters or novelties. Reviewers describe a casual, playful vibe with cutely packaged, photogenic treats perfect for eating on the go, and note that popular collab releases can draw queues.
Address
Japan, 〒150-0042 Tokyo, Shibuya, Udagawachō, 29−４ 2F
TakeoutElectronic payment acceptedRotating anime and game collaboration taiyakiCasual arcade snack stand
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Menu
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Collaboration Taiyaki
Sweets
Collaboration Taiyaki
Identity V Taiyaki
A fish-shaped taiyaki pastry themed around the mobile game Identity V, sold as part of the GiGO x fanfancy+ collaboration campaign (June 27 – August 9, 2026). Each purchase comes with one random original coaster (14 designs total).
¥500
Sweets
Wagashi Hoppe-chan
A cute character-shaped Japanese confection sold in a pack of two, available in chocolate and custard flavors.