Hayashida's Senbei rice cracker Shop
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A century-old rice cracker shop on Naritasan's temple approach, founded in 1912 and now run by the third generation of the Hayashida family. The narrow, old-fashioned storefront fills the sando with the smell of hand-grilled soy sauce senbei, with racks of colorful crackers displayed for pilgrims to browse and snack on while walking. The dough is made from scratch using Chiba-grown Koshihikari rice, and the range spans the classic hard-baked "Katayaki" to sweet, spicy, and novelty flavors, plus freshly grilled skewered crackers sold for eating on the go. A beloved local institution known for its no-frills charm and consistent quality over more than a century.
Address
490 Saiwaichō, Narita, Chiba 286-0028, Japan
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Contacts
Hours
Today
Open now09:00 – 17:00
Monday
Closed
Tuesday
09:00 – 17:00
Wednesday
09:00 – 17:00
Thursday
09:00 – 17:00
Friday
09:00 – 17:00
Saturday
09:00 – 17:00
Sunday
09:00 – 17:00
Features
Walk-in onlyNon-smokingCash and QR code payment onlyTakeout availableKids friendlyHand-baked soy sauce rice crackers (senbei)
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Menu
* The menu was scanned by a user, not uploaded by the owner. There may be inaccuracies.
Soy Sauce Senbei
Sweet Senbei
Spicy Senbei
Assorted Flavor Senbei
Gift Boxed Senbei
Skewered Rice Crackers (Walking Snacks)
Soy Sauce Senbei
Katayaki (Hard-Baked Soy Sauce Cracker)
The shop's signature hand-grilled cracker, made from a secret-recipe dough using Chiba-grown Koshihikari rice, refined since the store's founding. Crisp, hard, and full of rice aroma.
¥750
Katayaki Large Pack
A larger bag of the same hand-made hard-baked soy sauce cracker, crisp texture with a substantial bite.
¥1,200
Hibiyaki (Crackled-Surface Cracker)
Thicker and softer than Katayaki, with tiny air bubbles inside for easy eating. A patented process creates fine surface cracks that trap extra soy sauce for a slightly stronger flavor.
¥750
Usumaru (Thin Round Cracker)
A thin, crisp round cracker baked one by one and seasoned with a slightly strong soy sauce glaze.
¥750
Norimaru (Nori Rice Cracker)
A round soy sauce cracker topped with a square of nori seaweed, with concentrated soy sauce where the nori is attached for extra depth of flavor.
¥750
Chochin Senbei (Lantern-Shaped Cracker)
A lantern-shaped cracker stamped with lettering, baked in a twin-plate oven and lightly brushed with soy sauce for a soft, nostalgic flavor. Long cherished as a good-luck 'Kaiun' cracker.
¥900
Usunori (Thin Nori & Mirin Cracker)
A very thin, individually wrapped cracker sweetened with mirin for a gentle sweetness, with green nori worked into the dough; pairs well with hot tea.
¥650
Kata-Genkotsu (Extra-Hard Cracker)
An extremely hard soy sauce cracker created for customers who wanted something even tougher than the standard Katayaki.
¥800
Shittori-sen (Moist Soy Sauce Cracker)
An individually wrapped, soft and moist cracker soaked in a slightly sweet, dashi-like soy sauce; a newer style of senbei, also good topped with melted cheese.
¥500
Sweet Senbei
Fukumimi Kakimochi (Sweet Soy Rice Cake Cracker)
An original shop recipe, light and crisp with a hint of sweetness, its distinctive shape accented with a swirl of green nori; popular as a gift.
¥800
Fukumimi Kakimochi Large Pack
A larger bag of the same light, crisp, mildly sweet soy rice cake cracker with a swirl of green nori.
¥1,300
Pukutama (Puffed Rice Cracker)
A puffed, crisp-textured cracker with a sweet glaze, light but with a satisfying crunch.
¥650
Ume Zarame (Plum Sugar-Glazed Cracker)
A soy sauce cracker double-coated with sugar glaze and sweet soy, topped with tart plum for a sweet-and-sour balance.
¥850
Shiro Zarame (White Sugar-Glazed Cracker)
Generously coated in white sugar granules over a crackled soy sauce base, sweet with a salty aftertaste.
¥800
Tanuki (Brown Sugar Cracker)
A thin cracker coated in brown sugar, mildly sweet and soft, easy for children and elderly customers to eat.
¥900
Amakara (Sweet-and-Savory Charcoal-Grilled Cracker)
A soft dough grilled one by one over charcoal in a twin-plate kiln, finished with a sweet soy glaze.
¥900
Daruma Senbei (Daruma-Shaped Sweet Cracker)
A soft, easy-to-eat sweet-and-savory cracker shaped like a daruma doll, considered a good-luck treat before a challenge.
¥550
Spicy Senbei
Jukusei Negi-Miso (Aged Miso & Scallion Cracker)
A savory cracker coated in a spicy aged miso sauce sourced from the fermentation town of Kozaki, with a swirl of green nori; goes well with sake.
¥850
Puku no Tane (Puffed Wasabi-Chili Cracker)
A puffed, crisp cracker with a sweet glaze and a kick of chili and wasabi.
¥650
Ichimi (Chili Pepper Cracker)
The shop's spiciest offering: a hard-baked cracker dusted with pure chili pepper over a double coat of soy sauce.
¥750
Shichimi (Seven-Spice Cracker)
A crackled-surface cracker with green nori and a seven-spice chili blend, savory and mildly spicy, easy to eat.
¥750
Kurokosho (Black Pepper Cracker)
A thin cracker dusted with black pepper for a light, appetite-whetting spice without the sharp heat of chili.
¥750
Sansho (Japanese Pepper Cracker)
A firmer dough dusted with sansho pepper and seven-spice, giving a fragrant, tingling flavor.
¥800
Assorted Flavor Senbei
Miso Peanut Cracker
A hard-baked cracker double-dipped in miso sauce and coated with coarsely crushed peanuts sourced from Yachimata.
¥650
Okaka (Bonito Flake Cracker)
A puffed, crisp cracker seasoned with rich bonito flake flavor.
¥500
Wasabi Cracker
A puffed cracker with a sweet glaze and a sharp hit of wasabi.
¥500
Ume (Plum) Cracker
A puffed cracker flavored with tart plum vinegar and plum powder for a sour kick.
¥500
Garlic Cracker
A crisp, well-seasoned cracker loaded with garlic from a specially sourced variety, made with a patented process.
¥800
Black Sesame Cracker
A cracker packed generously with black sesame seeds, savory and deeply aromatic, balanced with soy sauce.
¥650
Mix Assortment (3 Flavors, Individually Wrapped)
A gift bag combining three of the shop's signature crackers: hard-baked soy sauce Katayaki, sweet soy Kakimochi, and nori-topped Norimaru, each individually wrapped.
¥1,300
Kaiun Gift Set (5 Flavors)
A five-flavor gift assortment of Katayaki, Shichimi, Norimaru, Shirozarame, and Kakimochi crackers, each individually wrapped in an auspicious 'Kaiun' (good fortune) package.
¥2,200
Gift Boxed Senbei
Matsu Gift Box (3 Flavors)
An affordably priced gift box featuring three carefully selected flavors from the shop's 'Kaiun' senbei range.
¥2,550
Kaiun Gift Box (7 Flavors)
The shop's premium gift box, featuring seven carefully selected flavors of hand-baked senbei.
¥4,400
Skewered Rice Crackers (Walking Snacks)
Kushisen Shoyu (Skewered Soy Sauce Cracker)
A rice cracker on a wooden skewer, freshly grilled and brushed with soy sauce, sold for eating while strolling the temple approach. Price reported by customers on Tabelog.
¥200
Kushisen Mitarashi (Skewered Sweet Soy Glaze Cracker)
A skewered cracker coated in a sweet soy glaze similar to mitarashi dango sauce, a popular walking snack on the sando. Price reported by customers on Tabelog.
¥200
Kushisen Negi-Miso (Skewered Scallion Miso Cracker)
A skewered cracker topped with a sweet scallion-miso glaze, another popular walking-snack flavor sold at the shop front. Price reported by customers on Tabelog.
¥250